About Us

At Social Marketing Gateway (SMG), we deliver effective solutions to behavioural, health, social, and environmental challenges.

SMG is a leading social marketing and behaviour change agency, offering a full range of expertise, skills, and services.

Our highly experienced team work closely and collaboratively with clients and stakeholders to deliver practical and effective solutions.

Each project or challenge is different. Each outcome is specific. Whatever the right thing is for you and the communities you work with, we’re confident that we can help you find it and deliver it.

Our team

Andy McArthur

Managing Director

Matt Howick

Director

Sarah Muir

Director of Projects

Ally Kyle

Operations Manager

Megan Christie

Senior Project Manager & Trainer

Calum Morton

Behaviour Change Analyst

Neil Hayton

Digital Behaviour Change Analyst

Anne Pennington

Senior Project Manager

Claire Mowat

Behavioural Science Executive

Mike Hope

Senior Project Manager & Trainer

Amy Farquharson

Administrator

Robyn Woodham

Behaviour Change Trainer

Ruth Fleming

Associate (Operations)

Louise Fraser

Associate (Research)

Mark Cuthbert

Associate (Research)

David Bonner

Technical Director

Ryan McKnight

Associate (Creative)

Jim Eccleston

Associate (Research)

Duncan Stewart

Associate (Research)

Deb Browne

Associate (Engagement)

Claire Donaghy

Associate

David Smart

Associate (Evaluation)

Our work

Research

Studying a specific problem to understand what it is, why it’s happening, and what can be done about it.

Campaigns & Interventions

Delivering behaviour change through compelling campaigns and interventions that are grounded in robust insight.

Evaluation

Studying a project, programme, or service to find out what has worked, what hasn’t worked, and why.

Digital

Deploying innovative development and marketing solutions that effectively engage audiences and transform organisations.

Training

Equipping staff and stakeholders with behaviour change skills to have a positive impact on the communities they work with.

Get in touch with us

Whether it's about a project or an interest in SMG, we'd love to hear from you!

Get in touch